0klman (0klman) wrote in localbands,
0klman
0klman
localbands

GO NOW AND LIVE WITH WE ARE THE OCEAN AND FLOWD

Popular rock-band We Are The Ocean today announced that they’re launching a special promotion for their fans at the Reading festival through the Frequent Fans program on Flowd, the music lovers’ social network. The Frequent Fans promotion for Reading is a result of a successful trial run by We Are The Ocean to promote their Live & Unplugged acoustic show on 18th August.
The promotion through Flowd of We Are The Ocean’s recent show at Bush Hall drove attendees to check-in to the gig, with the first five people to check-in being invited to join the band for their sound check. Using Flowd, We Are The Ocean built a personal connection with their super-fans. Every person that checked in using Flowd was also gifted with a free poster that was collected from the merchandise desk inside the venue. In total, 7.5% of attendees used Flowd to check in to the gigs, and 76% of those collected their free poster. This promotion helped to drive sales of merchandise with 31% of people collecting their free poster going on to buy additional merchandise, with an average of £16 spent by each person. You can see the video of the gig here: http://www.youtube.com/watch?v=aJZfl80hLO0
Music fans can download Flowd for free from the iTunes App Store, Android Market and Nokia Ovi store.

Subscribe
  • Post a new comment

    Error

    default userpic
  • 0 comments